Publications

Harvard Business Review France

La jaune et la rouge

(House organ of Ecole Polytechnique de Paris' alumni)

Back to Basics serie in LinkedIn

(published in 2021, a serie of short publications to get the best from LinkedIn)

  • Which LinkedIn User Are you?

https://www.linkedin.com/pulse/which-linkedin-user-you-eug%C3%A9nie-bertrand
 

  • The inbound user 

https://www.linkedin.com/pulse/back-basics-2-fundamentals-inbound-use-linkedin-eug%C3%A9nie-bertrand
 

  • The outbound User

https://www.linkedin.com/pulse/back-basics-3-outbound-user-eug%C3%A9nie-bertrand

 

  • The 10 rules of a successful LinkedIn profile

https://www.linkedin.com/posts/activity-6758007210946637824-dr1R
 

  • Everything you need to know about the LinkedIn algorithm 

https://www.linkedin.com/pulse/everything-you-need-know-linkedin-algorithm-eug%C3%A9nie-bertrand

 

  • Hashtags and mentions, the anti-algorithm weapons?

https://www.linkedin.com/pulse/hashtags-mentions-anti-algorithm-weapon-eug%C3%A9nie-bertrand
 

  • What about you, did you get endorsed? (Endorsement & recommendation)

https://www.linkedin.com/pulse/what-you-did-get-endorsed-eug%C3%A9nie-bertrand
 

  • LinkedIn users, turn on your fog lights! (KPI)

https://www.linkedin.com/pulse/linkedin-users-turn-your-fog-lights-eug%C3%A9nie-bertrand
 

  • Like, comment, share

https://www.linkedin.com/pulse/liking-commenting-sharing-eug%C3%A9nie-bertrand
 

  • Personal branding: Are Humans commodities?

https://www.linkedin.com/pulse/humans-commodities-like-any-other-eug%C3%A9nie-bertrand
 

https://www.linkedin.com/pulse/employer-branding-eug%C3%A9nie-bertrand

 

  • The importance of networking

https://www.linkedin.com/pulse/%C3%B4-rage-despair-too-small-network-eug%C3%A9nie-bertrand

​

https://www.linkedin.com/pulse/linkedin-useless-eug%C3%A9nie-bertrand

Other LinkedIn publications

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