Publications

Harvard Business Review France

Professional life doesn't stop at 50!

https://www.hbrfrance.fr/chroniques-experts/2016/08/11936-non-la-vie-professionnelle-ne-sarrete-pas-a-50-ans/

In order to get a job, you need to have the "job mind."

https://www.hbrfrance.fr/chroniques-experts/2017/01/13596-pour-retrouver-un-job-il-faut-avoir-le-mental-de-lemploi/ 

Become a LinkedIn Ace

https://www.hbrfrance.fr/chroniques-experts/2017/11/17393-devenez-as-de-linkedin/

La jaune et la rouge

(House organ of Ecole Polytechnique de Paris' alumni)

LinkedIn, the world of work at your fingertips

https://www.lajauneetlarouge.com/linkedin-le-monde-du-travail-a-votre-porte/

Back to Basics serie in LinkedIn

(published in 2021, a serie of short publications to get the best from LinkedIn)

• Which LinkedIn User Are you?

https://www.linkedin.com/pulse/which-linkedin-user-you-eug%C3%A9nie-bertrand
 

• The inbound user 

https://www.linkedin.com/pulse/back-basics-2-fundamentals-inbound-use-linkedin-eug%C3%A9nie-bertrand
 

• The outbound User

https://www.linkedin.com/pulse/back-basics-3-outbound-user-eug%C3%A9nie-bertrand

• The 10 rules of a successful LinkedIn profile

https://www.linkedin.com/posts/activity-6758007210946637824-dr1R
 

• Everything you need to know about the LinkedIn algorithm 

https://www.linkedin.com/pulse/everything-you-need-know-linkedin-algorithm-eug%C3%A9nie-bertrand

• Hashtags and mentions, the anti-algorithm weapons?

https://www.linkedin.com/pulse/hashtags-mentions-anti-algorithm-weapon-eug%C3%A9nie-bertrand
 

• What about you, did you get endorsed? (Endorsement & recommendation)

https://www.linkedin.com/pulse/what-you-did-get-endorsed-eug%C3%A9nie-bertrand
 

• LinkedIn users, turn on your fog lights! (KPI)

https://www.linkedin.com/pulse/linkedin-users-turn-your-fog-lights-eug%C3%A9nie-bertrand
 

• Like, comment, share

https://www.linkedin.com/pulse/liking-commenting-sharing-eug%C3%A9nie-bertrand
 

• Personal branding: Are Humans commodities?

https://www.linkedin.com/pulse/humans-commodities-like-any-other-eug%C3%A9nie-bertrand
 

• Employer branding

https://www.linkedin.com/pulse/employer-branding-eug%C3%A9nie-bertrand

• The importance of networking

https://www.linkedin.com/pulse/%C3%B4-rage-despair-too-small-network-eug%C3%A9nie-bertrand

​

• LinkedIn is useless

https://www.linkedin.com/pulse/linkedin-useless-eug%C3%A9nie-bertrand

Other LinkedIn publications

• Is your LinkedIn profile trapped into a bubble?
  https://www.linkedin.com/pulse/your-linkedin-profile-trapped-bubble-eug%C3%A9nie-bertrand
   

• Do you know the importance of professional social networks?
  https://www.linkedin.com/pulse/20140924061451-53274547-do-you-know-yhe-importance-of-professional-social-networks
   

• 6 good reasons why you should hire people "over 50"
  https://www.linkedin.com/pulse/6-good-reasons-why-you-should-hire-people-over-50-giret-bertrand