Publications
Harvard Business Review France
Professional life doesn't stop at 50!
In order to get a job, you need to have the "job mind."
Become a LinkedIn Ace
https://www.hbrfrance.fr/chroniques-experts/2017/11/17393-devenez-as-de-linkedin/
La jaune et la rouge
(House organ of Ecole Polytechnique de Paris' alumni)
LinkedIn, the world of work at your fingertips
https://www.lajauneetlarouge.com/linkedin-le-monde-du-travail-a-votre-porte/
Back to Basics serie in LinkedIn
(published in 2021, a serie of short publications to get the best from LinkedIn)
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Which LinkedIn User Are you?
https://www.linkedin.com/pulse/which-linkedin-user-you-eug%C3%A9nie-bertrand
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The inbound user
https://www.linkedin.com/pulse/back-basics-2-fundamentals-inbound-use-linkedin-eug%C3%A9nie-bertrand
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The outbound User
https://www.linkedin.com/pulse/back-basics-3-outbound-user-eug%C3%A9nie-bertrand
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The 10 rules of a successful LinkedIn profile
https://www.linkedin.com/posts/activity-6758007210946637824-dr1R
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Everything you need to know about the LinkedIn algorithm
https://www.linkedin.com/pulse/everything-you-need-know-linkedin-algorithm-eug%C3%A9nie-bertrand
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Hashtags and mentions, the anti-algorithm weapons?
https://www.linkedin.com/pulse/hashtags-mentions-anti-algorithm-weapon-eug%C3%A9nie-bertrand
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What about you, did you get endorsed? (Endorsement & recommendation)
https://www.linkedin.com/pulse/what-you-did-get-endorsed-eug%C3%A9nie-bertrand
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LinkedIn users, turn on your fog lights! (KPI)
https://www.linkedin.com/pulse/linkedin-users-turn-your-fog-lights-eug%C3%A9nie-bertrand
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Like, comment, share
https://www.linkedin.com/pulse/liking-commenting-sharing-eug%C3%A9nie-bertrand
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Personal branding: Are Humans commodities?
https://www.linkedin.com/pulse/humans-commodities-like-any-other-eug%C3%A9nie-bertrand
https://www.linkedin.com/pulse/employer-branding-eug%C3%A9nie-bertrand
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The importance of networking
https://www.linkedin.com/pulse/%C3%B4-rage-despair-too-small-network-eug%C3%A9nie-bertrand
https://www.linkedin.com/pulse/linkedin-useless-eug%C3%A9nie-bertrand
Other LinkedIn publications
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Is your LinkedIn profile trapped into a bubble?
https://www.linkedin.com/pulse/your-linkedin-profile-trapped-bubble-eug%C3%A9nie-bertrand
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Do you know the importance of professional social networks?
https://www.linkedin.com/pulse/20140924061451-53274547-do-you-know-yhe-importance-of-professional-social-networks
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6 good reasons why you should hire people "over 50"
https://www.linkedin.com/pulse/6-good-reasons-why-you-should-hire-people-over-50-giret-bertrand