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Who are we?

KITEUP is a consulting firm specialized in communication on professional social networks for executives (personal branding, job hunting, networking strategy) and companies (company branding, e-reputation, talent search).

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Since its creation in 2010, KiteUp has helped more than 350 executives and senior managers to improve their professional public image, to develop and use their network, to reposition themselves on the market, to find a new position corresponding to their expectations. In the specific field of job search (InPlacement), our success rate is over 95% in the 6 months following the beginning of the missions.


At the same time, we have designed and managed LinkedIn communication for many companies in fields as varied as Chemistry (IVM Chemicals), Information Technology (Euris), Health (Novartis, Vitroscreen, CEROM), Insurance (Expat'Assurances), Rail Transportation (SNCF Italy), Safety (Irena Group, Safety World), Catering (GaliaChef), Law (Pirola Pennuto Zei e Associati Law Firm), as well as NGOs (Fondazione Francesca Rava)...

Elisabeth Giret


Holder of a master's degree in biology and an MBA, I have made an international career in leading American companies in the medical equipment sector, where I have held various positions of responsibility in the fields of R&D and marketing. I then graduated from UCLA in human resources and am certified to operate LinkedIn.

I created Kite Up in 2010, with the objective of putting my knowledge of the world of work and economic players at the service of senior executives looking for change or promotion, and companies seeking notoriety on LinkedIn.

Expatriate in Germany, in Italy then in Mexico, I have a perfect knowledge of the specific issues related to expatriation. I conduct interviews in French or English, during physical or virtual meetings.

China, Emirates, Latin America, United States, Europe… my clients are all over the world, and of course in France.

I am a member of the Chambers of Commerce of Milan and Mexico, of the French Founders international network, of the HBA Association (Healthcare Businesswomen Association) and of the FrenchTech network.

To what do we owe our legitimacy and our success?


First of all, we come from the business world.

Prior to consulting, we held key operational positions in multinational companies in the fields of marketing, communication and general management. We are therefore perfectly familiar with the current needs of the company in terms of communication, image, notoriety, and we know what it means to work in such organizations, with their specific difficulties and challenges. Our proposals are concrete, pragmatic and effective. 

Secondly, we are true LinkedIn experts, certified by LinkedIn itself. Our various publications, including several in the Harvard Business Review, testify to our expertise in using all the possibilities offered by this new media, which has become a must.
Second, we are true recognized LinkedIn experts, certified by LinkedIn itself. Our various publications, including several in the Harvard Business Review, testify to our expertise in the use of all the possibilities offered by this new media, which has become a must.

Our expertise has led us to work with the Ecole Polytechnique de Paris, the ESCP, and the John Molson School of Business for their alumni training programs. 

Finally, our professional background means that we think internationally, and not just locally.

We understand and adapt to intercultural differences and the difficulties and challenges they represent. Currently, our clients are based in Mexico, Italy, Switzerland, the United States, Bahrain, Chile, China, Japan, the Netherlands, Austria... and of course France.


Doctor of Medicine, graduate of INSEAD, I have spent my entire career in the pharmaceutical industry, first in marketing functions, then for 25 years as Managing Director, in French and foreign companies, in France, Italy and Mexico.


This career path has allowed me to acquire a strong experience in corporate strategy and corporate communication, as well as in the field of Human Resources, recruitment, career management, employer branding.

In addition, for 11 years I worked as a Judge for labor conflicts in a specialized court (Conseil de Prud'hommes) near Paris, thus completing my field of expertise with employment contract terminations.


I am a Foreign Trade Advisor for France (Italy, Mexico), a former member of the Executive Committee of the French Chamber of Commerce in Italy, Advisor to the President of an Italian NGO (Fondazione Francesca Rava) on Human Resources, Organization and Process issues, and a member of the board of a British NGO (NPH UK).

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